Bringing the brand to life
Once we had a name and look, it was time to put the brand to work.
We strategically designed the software packaging, including custom
patterns which were then used throughout other branding elements. We
created custom software icons, designed templates for presentations,
outlined brand fonts —the list goes on and on.
Custom photography
In addition to shooting custom photography, we set the tone for all future photography by outlining specific guidelines and overall tones. We even recommended sample projects that would be most appealing to the Mac mindset.
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