blogi10as: 44 identidades corporativas

HÉROES – Encuentro nacional de jóvenes

Designer: Valeria Ruiz-Schulze

Chá Literário — Visual Identity

Designer: Tiago Campea

What if you hire Arek – brand identity + web

Designer: Dora Klimczyk

Kempeli Rebranding

Designer: Kempeli Design e Comunicação

Traditional China Medicine – Authentic China Identity

Designer: Yohanes Raymond

Lingua Viva – Language School – Rebranding

Designer: Necon

Identidade Visual para o Estúdio Vii

Designer: Eduardo dos Santos, Juliano Simoes da Rocha, Estúdio Vii

ACESSO Personal Travel Corporate Identity

Designer: FERNANDA?AMOS

Memorial Museum of Siberia – branding

Designer: Lukasz Ociepka

Photoshop-Tip #1: Logo as basis for your CD

01 Creative use of a Logo
Ideas are what you get paid for. To establish a Corporate Design you could check the customer’s logo for the presence of larger areas which could be used as a base design in multiple print products. Our example shows to planes, separated by a white “sway. This “sway” is our common denominator for the rest of our designs.
Our example is typical, as it is very commonly the case, that whole design-sets base on one single element or even only part of an element. This is oftentimes sufficient to have everything look homogeneous.
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02 Working from the base up
This flyer in landscape format got equipped with a green linear gradient, using the Gradient tool (obviously). I used the Elliptical Marquee tool to draw a large selection, which I inverted using Selection > Invert Selection. This selection got filled with white on a new layer. If your foreground-color is white already, this can be done by holding the Alt key while pressing Backspace. If you want to use the background-color as filler, you choose the Ctrl key instead of the Alt key. The example already got filled with some content.
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MYLÈNE POISSON SOMMELIÈRE

Designer: CASERNE, David Tremblay, Elizabeth Beaudoin, Ugo Varin

Blake Rigler Identity

Designer: Bruno do Nascimento

Speechwell Brand Identity and Website Design

Designer: Higher

Branding Mais Marketing

Designer: Átika Usina Criativa

AMC Branding

Designer: THUMB DESIGN

Cape Horn yacht services

Designer: Sergey Tarasenko

Photoshop-Tip #2: Using Photos as a Design Foundation

01 Photo plus logo
Nothing can make a dent as well as photos can, at least when it comes to Corporate Design. Photos provide your company with a face and can serve as a complement to a logo, which usually merely is a style element. This brochure takes a photo as the cover image. Of course the logo got added, too. The color of the button matches the dark green of the image.
To make sure, that the white text stays readable, I took to the gradient tool, created a new layer in the background and drew a gradient from black to transparent over the lower part of the image. I weakened the effect a little by setting a higher opacity on the layer. The text got equipped with a slight drop shadow as a layer style.
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02 Stay consistent
Now take these elements and use them for the other media, too. You will want to have everything look the same way. To avoid boredom, not all means should look identical, but it should easily be recognizable that the flyer and the website belong to the same brand. Our example relies on the photo and the color palette derived from it. This may seem simple, but is in fact one of the most effective ways to design a look that gets remembered. And, in the end, that’s what matters. We don’t want to produce works of art, we want to create designs that work.
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